Posts Tagged ‘Yahoo’

Google gains more share of the search market

May 11, 2010

Google has had a fantastic April, seeing it’s share of the search market grow by 2 points in the US to over 71%. By contrast, Yahoo saw a drop of 1% dipping below 15% share and Bing dropped 2% falling back below 10% once more, inspite of the massive $100M marketing investment in Microsofts new engine.

This must be worrying news not only for Bing, but also for Yahioo who are going to be using Bing search later this year. It looks so far as if the public have not taken to Bing as much as was hoped. If you have seen the TV ads in the UK, I am not surprised, as they make no marketing sense to me at all, and seem to imply that their search engine will deliver random information, or perhaps I misunderstand the ad?

The biggest loser in all of this is Ask, who lost a massive 37% of their search volume in April, falling to just over 2%.

Where will this domination by Google end? Good question, I believe that it will require a different approach in order to topple Google and I have a feeling that the big players aren’t brave enough to risk what they have in order to create a new search model, while new players now require massive funding in order to compete.


Get your site ready for Bing Search on Yahoo

July 31, 2009

With the marriage of Yahoo and Microsoft now done, the honeymoon process of integration is going to begin.

The result for us is that rather than three main search engines we will only have two to think about.

With Microsoft recently unveiling Bing as its new search engine model, now is the time to familiarise yourself with the intricate workings of this product.

Many Bing features are substancially different to Google so taking the time to learn how to get the best from Bing as well as how best to present your site to Bing is important.

Read more here;

Bing Webmasters Report

Microsoft to offer Office online for free

July 21, 2009

The battle for online dominance between Google and Microsoft shows no sign of letting off. Microsoft are in the process of moving their operations further towards “Cloud” Computing with a free version of Microsoft Office available early in 2010.

It is unlikely that Microsoft would be making this move if it wasn’t for Googles bold attempt to stand toe to toe with Microsoft by launching Google Docs.

Google Docs has only a tiny share of the market currently, mostly personal, but it is currently signing up 3000 business customers daily and this figure is set to rise.

The online version of Office will be a pared down version, so you will still need to buy the full software to use all of its features.

With Microsoft trying to strike back into Googles core revenues with Bing and it’s projected Yahoo tie up, it looks like the next decade is going to be more than a little interesting, as google and Microsoft slug it out for supremacy. One thing is for sure, we are all going to benefit from this ongoing battle and in addition we are not going to be paying for it.

Bing’s first months numbers……

July 4, 2009

What sort of a return would you want to see if you were investing $100m in a project? Personally, for that kind of money I would want to see far more than the 1% growth that Bing has achieved fron April figures to Junes. Up to 8.23 from 7.21 while Yahoo also showed a 0.5% rise.

Is this the start of something big? I think the jury is still out on that one.