Posts Tagged ‘social networking’

Twitter Management

November 15, 2009

 

Twitter

 

Twitter takes the basic “What are you doing?” information bar from Facebook and uses it as the heart of a site dedicated to sharing real time information, links, pictures, data etc with your “Followers”.

 

It is in effect a database of people interested in many different subjects. If you then “Tweet” on a regular basis about a specific subject, you will be read by many different people. If they like what you write then they will choose to follow you. This allows you to influence their future thinking as they will be reading your output. Over time you will build a massive database of followers who you can then convert to customers.

 

How does it work?

 

 

 First you need to sign up for an account. Ours for example is http://www.twitter.com/deeho

 

I would suggest trying to get a username that is related to your subject matter as it will be easier for people interested in your topic to find you.

 

Next you want to add your information, your website address and a brief biography. The biography is visible on your page and is searchable so you want to make it keyword rich, again so you can be found easily.

 

The actual process of “Tweeting” is simplicity itself, you have 140 characters that you can use to compose your tweet.

 

You can make a comment, or as most people do, you can use the 140 characters as a compelling headline with a link to your website or blog, where your “Story” is written in more detail. This is how most people use Twitter, to drive traffic to their main site, or to a recent news story they have written.

 

This is Twitter in its most basic form. You can use http://twitterfeed.com/ to automatically post each blog entry that you write onto your Twitter page within minutes of you publishing it. This saves you having to do two things.

 

Alternatively, you can use http://bit.ly/ as most Tweeters do, to not only shorten your blog url, but also to automatically post your Tweet at the same time. This saves you having to copy and paste into Twitter.

 

You will also want to take a look at;

 

http://tweetmeme.com/ – which lists popular Tweets as well as offering a retweet button for your site pages.

 

http://www.monitter.com/ – Lets you stream tweets from three different topics in real time onto your screen. Really useful especially for news events.

 

http://twitturly.com/ – tracks and ranks the top URLs that people are talking about on Twitter. A great way of tracking not just your posts, but who else is talking about your site.

 

http://www.tweetlater.com – allows you to set up tweets to be posted later that day or week. This has advantages and disadvantages, for example many people get irate if they think that you aren’t sending tweets live. If they read a tweet minutes after you publish it, then want to contact you or strike up a conversation and you aren’t there to talk then they may well “unfollow” you. Personally I think for the convenience of spreading your tweets out rather than sending several close together then it is worth the potential downside risks.

 

http://www.tweepsearch.com/ – as your followers grow, keeping up with them can be difficult. This app allows you to read their biography information in a listed format.

 

http://klout.net/ – allows you to measure your influence as it grows within Twitter.

 

http://twittercounter.com/ – shows you your Twitter statistics as your followers grow over time.

 

http://tweetdeck.com/beta/ – Is my favourite tool for keeping up with twitter in real time.

 

http://www.twibes.com/twitter-groups – Is a great place to find new people to follow, and new groups(Tribes – Twibes) to join.

 

http://www.twitterbackgrounds.com/ – Customise your page with a free background.

 

http://www.orangatame.com/products/twitterberry/ – Is a Blackberry app that allows you to post tweets from your phone…. Just like Stephen Fry did when he was stuck in a lift recently.

 

In addition to all of the above, you can use search within Twitter to find people to follow. Search for topics if the don’t know the persons Twitter username.

 

It has been a Twitter protocol to follow anyone who follows you, but it isn’t by any means necessary. It is up to you to run your page as you see fit. I suggest going for quality over quantity so that your followers will then actually be interested in and subsequently read your entries.

 

 The most important thing is to keep tweeting on a regular basis as this will build your profile and get more people following you. 

 

For more information about Twitter, social networking and Internet Marketing, visit Twitter Management or Twitter Management 

 

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Twitter….. Realtime News explained

July 14, 2009

Realtime Search:
Realtime search is one of the biggest concepts to talk about in terms of social media. Brett brought up the example of the French airliner that crashed in
South America recently. Information about the incident was available instantly through Twitter.

More significantly, this information wasn’t simply in the form of Tweets about the crash, there was new content being created and linked to in Tweets. This new content, created on the fly and accessed in real time, wasn’t available through Google, Bing or Yahoo yet, but it was in Twitter.

The concept of content discovery in realtime hasn’t really been done (at least not very well) to this point. This is why you’ve been reading weekly rumors of this company or that company being interested in purchasing Twitter.

Marketing:
Social media marketing is entering a whole new level. Business interest in social media started out a lot like business interest started in blogs. When blogs were first coming into vogue, businesses were, for the most part, looking at blogging from a public relations/reputation management standpoint. Of course, as blogs became more and more prevalent businesses increasingly incorporated them into their marketing mix.

The same thing is happening with social media, just a little faster. Take a look at BestBuy and their ‘Twelpforce’ Twitter strategy. They have over 500 people signed up, scouring Twitter looking for folks with questions about plasma TVs and various gadgets.

Social media, particularly Twitter, is moving more and more out of the realm of the ‘optional’ for business. Managing your identity in social media is becoming just as important, if not more, than managing your .com domain. GoDaddy is even going ahead and registering your Twitter accounts along with your domains now.

Just like with your domains, if you aren’t ‘you’ then somebody else is apt to become ‘you’. Twitter registration has evolved to the point that account creation there is just another step in responsible brand management.

Evolution of Twitter:
Now that Twitter has become too big to be ignored and (for many) too important not to use, what comes next? Just as with anything else new on the web, it hasn’t taken spammers long to get into the mix. Spammers have hit Twitter like 7 year locusts. Anyone who has been using the service of a significant amount of time can tell you that the peddlers of porn, mortgage ‘deals’ and pharmaceuticals have arrived en force.

Twitter by nature is completely opt-in so you would think that the spammers would have a hard time with getting much done. Fortunately for the spammers however people are, by nature, just greedy.
The currency of Twitter is (for the most part) your follower count. Whether it’s to increase the effectiveness and reach of your tweets or just to stroke the ego, for many, the Twitter game is largely about growing the follower number.

This has given rise to countless “add 500 followers per day” schemes and mechanisms in order to game the system. The rationale being, if you find somebody with 3000 followers, you are apt to think, “hey, this guy must have something cool to say”. It’s logical enough but unfortunately not necessarily the case.

So, how can you tell if somebody is worth following? That’s a question a lot of people are asking. What is authority? How can you tell if someone is an authority? How do you know the person you are following is even who they claim to be?

Twitter has started verifying accounts for some of the A list set. Celebrities are finding their way onto Twitter in increasing numbers. Prompted in large part by a lawsuit filed by Tony LaRussa, Twitter has started a program of verifying the accounts of celebrities. It’s a step in the right direction which will likely make it’s way from celebrities to businesses soon enough but it’s really just a start. What if you want to find twitter people to follow within niche industries, or within your local area? 

Finding people to follow is easy enough, but how do you tell who is worth following though once you’ve found them?

We are starting to see some sites and services pop up to ‘grade’ Twitterers in an attempt to assign some sort of authority or rank to accounts.  Sound familiar? It should. This is essentially what search engines have spent years trying to figure out for websites.

Personally, I think there is something a little unsettling about the concept of having rank or some arbitrary authority assigned to Twitter accounts, but I suppose it’s probably inevitable to some extent. You can check Klout.net for an example of such a service. Here you will find an algorithmic number value assigned to Twitter accounts.  The ingredients and factors of the algo are (of course) secretive and mysterious, but we’re all used to that by now aren’t we?

So in some regards, meet the new boss, same as the old boss. There’s still a lot of ground to cover with this whole social/Twitter thing.  Remember search? How many search engines did we go through before we got Google? How many Google-killers have come and gone since then?

Social Media is still an area very much in it’s development. There will no doubt be plenty of twists and turns as we move along. However, there is one thing you can absolutely take to the bank: if aren’t in it, you need to get there. For better or worse, “wait and see” strategists have no place in this world.