Posts Tagged ‘online marketing’

How to get new leads in a recession

October 31, 2009

Ok, so there is a recession happening at the moment. Times are tough for many people without doubt, but not for everyone. Some people are thriving despite the recession.

To find out why, we need to ask ourselves a few important questions?

– Where do our customers come from?

– Do we look for them in the same place that we always have or have we evolved with changing times?

– Are we proactive about finding clients?

Many businesses have almost no marketing structure at all, but instead rely upon old fashioned, outdated marketing methods that have “always” worded in the past. Often the drop off in new client acquisition has occurred so slowly that nobody noticed the business contracting until a recession arrives and you get knocked for six.

Once upon a time you could place an advert in Yellow Pages and customers would ring you up. This worked well, because Yellow Pages had a monopoly on services advertising. “Everyone” used them if they wanted to find a tradesman, service, product etc. Over the last ten years or so, that has changed. All of those hot leads that used to find you in Yellow Pages no longer look there. Instead they look ……. on-line.

In particular, over 80% of your potential customers look on Google…….. these are people that are actively looking for the product or service that you sell. A percentage will only be “Window Shopping” but they will be considering a purchase none the less. If your website is positioned to appear in front of these active prospects then you will have a constant stream of highly qualified leads beating a path to your door.

Creating good quality sales leads should be looked at as a multi layered process. Search engine optimization will give you a prominent position in front of high targeted prospects. A “list” building system will allow you to build a relationship with these prospects and to convert them into customers. A PPC campaign will allow you “Instant” access to prospects while your SEO campaign is gathering pace. The use of “Social Media” such as Twitter, Facebook and Myspace will also let you drive traffic to your website.

Your website will need to convert traffic from prospects into paying customers, otherwise, what is the point? Using the correct systems your site should act as an effective sales funnel, driving your prospects to take the action that you desire.

Seen as a combined whole, your internet marketing should perform two functions, firstly it should drive traffic to your site, and then it should allow you to either make a sale or to capture the prospects email address so that you can make a sale to them at a later date.

Learn more Here


How to make your Website sell for you – day 1

July 3, 2009

There is one thing that I can guarantee that you require, and that is more sales.

It is a universal issue for every business, large and small. There are many areas that you can focus on in order to gain sales. I want to focus on your online activities.

It would be nice to think that all you needed to do is to publish your website and customers will come running. Sadly this rarely happens, you need to not only drive prospects to your website, but once there you need to convince them to buy from you. There are many things that need to occur in order for your site to make a successful sale, we are going to concentrate on the areas that you can change at little or no cost yourself today.

It is very important that you grab your customers when they land on your site, to do this you need a headline that will show them that you understand their problem and that they have found the answer for it. Most companies treat their website like they treat their advertising, half the ad/website is taken up by their name and logo, and the actual product, service or solution is stuck down the bottom almost as an afterthought.

Switch your priorities and write your website from your prospects point of view, you will increase your sales overnight as each visitor will be sure as they land on your site that you can provide the solution that they require.     

So go now and re write your opening paragraph on your website, so that it no longer reads ” Hi, thanks for stopping by, we are J Kibble and Sons and have been selling English apples since 1874″ to ” Do you miss gorgeous crunchy English apples? We provide the crunchiest apples grown in the UK today……. see our huge variety selection below…..”

Which would you stick around and read?

Tomorrow my next top tip for increased sales…….