Archive for the ‘Computers’ Category

iPhone 5 to Rescue World Economy

September 13, 2012

World leaders were last night pinning all their hopes on Apple and the launch of their new vaguely improved, slightly bigger iPhone 5. Heralded by industry expert Barry Slammer of http://www.applearegreat.com as “revolutionary whilst remaining the same” sales of the totally unnecessary device are expected to singlehandedly prop up world economies.

Apple’s master stroke is to include a smaller power adapter, meaning that all those apple accessories gathering dust in the bottom of your drawer are now going to require an adapter to work with the new iPhone 5. Sales of adapters alone are set to double the GDP in the US in Q4 on 2012, meaning an end to recession and everyone living happily ever after.

Making an new iPhone that is slightly different to the old one was necessary in order for Apple to stay ahead in the desirability stakes. Julie Munter, a mother of one from Preston said, “It sounds fantastic, its new and shiny and desirable and everyone will think I’m awesome if I get one”. She then went on to say her only concern was that she was worried her son might moan about the bread and water he was going to have to eat for 6 months while she saved up her father feedem all handouts in order to buy one.

Apple denied it was profiteering from the power adapter redesign saying you don’t have to buy one if you don’t want to, but they are so pretty and so shiny, you might not be able to help yourself.

Even though they haven’t actually made any of the new phones yet, queues began to form outside many Apple stores. The queues were aided by the fact that fewer people have jobs these days, freeing up their time.

A spokesperson for Greece said ” Thank fuck for Apple, Europe is saved, happy days are here again!”

An Ebay spokesman apologised in advance for their site being unable to cope with the demand for substandard fake adapters out of China, saying “This shit takes a lot of bandwidth to flog and we underestimated how much we would need in three months time….. when this wholly unnecessary new device becomes available.

In response to demand for people wanting to gush and fawn over all things Apple, Twitter crashed….. opps!

A Samsung spokesman was reported as saying “Fuck” (but in Korean)

Apple Shares Predicted to hit $1000

April 4, 2012

Analysts have predicted that Apple shares still have a long way to go from their current April 2012  value of $630.

Apple share have so far risen 50% so far this year, and are predicted to continue to rise on the strength of Apples strong product range, and forthcoming Apple TV products.

Brian White from Topeca Capital Markets states his case for the rise and includes such factors as the management of Tim Cook who took over from Steve Jobs as showing the markets that the company is in safe hands. Since Tim Cook took over, the share price has increased by over 60%, showing that the company is robust and has a strong future after the incredible success of Steve Jobs.

Apple are being predicted to be the worlds first $1 Trillion company, on the back of future growth in China and other emerging markets for the new iPhone, iPad, iPods and Apple TV.

Where will the share price end up?

Give us your opinions?

Apple iPad Sales hit 2 Million

June 1, 2010

Within a few weeks of its US Launch, and only days since its UK and European launch, iPad has proved another hit for the Apple stable.

The actual practical usefulness of the iPad is yet to be confirmed, but as a “Large iPhone” concept it seems to be popular. Whether this continues over time is yet to be seen as the iPad does lack some of the more basic connectivity of notebooks, with features such as usb ports and card readers absent. This might make the iPad less practical in real life than has been imagined.

With 2 million in sales in the first few weeks after launch, the iPad is doing better that the iPhone did on it’s launch, which is mightily impressive, especially in the current difficult trading conditions.

Is the iPad set to become the default home surfing device? It does look like it. As a sitting room device it sits between a pda and a notebook, not a serious work tool maybe, but it certainly seems to have garnered an immediate fan base.

Apple overtake Microsoft in size

May 28, 2010

Apple have just pipped Microsoft to the title of largest tech company. Now with a capitalisation of $222 Billion, they have knocked Microsoft into second with only $219 Billion value.

The popularity of Apples hardware is difficult to argue with and when compared with the relative unpopularity (inspite of it’s use) of the windows platform. With the Uk launch today of the iPad, Apples star is on the rise.

Yandex sets its sights on Google

May 25, 2010

Yandex, the Russian search engine is having a good time. Currently up to 7th in the overall search traffic stats, ahead of Ask and Facebook, Yandex is looking to capitalise on its new English speaking engine.

It has been noted that for many searches, Yandex is quietly out performing Google and delivering much more suitable results than current google search is doing.

Will this progress continue? Will Yandex be able to out perform the likes of Bing? Watch this space…..

Google Caffeine Observations

May 23, 2010

Here is an interesting thing, the speed that your website loads is now critical to your web performance. We have a page within our site that is purely a navigation pages with all our necessary links on it. It is in general one of the most used pages on our site as all staff access it many times per day.

We have recently moved offices and were without a highspeed connection for the best part of a month. Because of this, some of us worked from home, or used mobile dongle connections in the office.

Now here is where it gets interesting…….. Googles Caffeine update has added average load times into the algorithm in order to speed up the web.

This opens up several points, like where does it get the data?
It turns out we supply in via Google analytics. If you views Googles webmaster tools, you can now see a graph of your sites speed performance. The mark the top 20th percentile as being fast, and the bottom 80th percentile as being slow.

Due to the volume of searches we were conducting via mobile connections, ( in a rural invironment I might add) we saw our average load time rise from a second to over 18 seconds.

At the 18 second point, our site disappeared off the front page of Google for “Search Engine Optimization”, causing a secondary drop in traffic so that the only hits we were then getting were 18 sec average load time.

We were initially stumped as to what had caused the fall from grace, and proceeded to double check ever single element of our process in order to establish the cause.

It turned out that not only had our own visits caused the problem, but we had given Google the data to decide to drop us from the rankings.

What this has done is to force us back to the drawing board, to speed up our design to the point that our new pages load in 0.8 sec ave, while having 900 k of data, some 6 times more than many of our front page competitors. This all means that we can carry more of our message than our competitors can and so drive sales.

The good news is that once we narrowed the problem down and took steps to fix it, we returned back into the top three, as if nothing had happened!

It raised a few questions, for example if you have a site that receives mostly mobile searches, you may well be penalised….. if you use Google analytics. How do you resolve that situation?

While I commend Google for their efforts, the current system is quite bug ridden, as potentially you could affect a competitors rankings by repeatedly loading their site using a mobile device…….. it is surely just a matter of time before someone does just that?

as one of the leading Search engine Optimization companies in the UK, it is important to stay one step of ahead of the major engines, but with this update it is difficult to pre guess which way they will go with it. One thing is for certain, if you have a slow site, you should remove Analytics as soon as possible as you will start to slide in the rankings eventually.

Find out more Search Engine Optimization

Google gains more share of the search market

May 11, 2010

Google has had a fantastic April, seeing it’s share of the search market grow by 2 points in the US to over 71%. By contrast, Yahoo saw a drop of 1% dipping below 15% share and Bing dropped 2% falling back below 10% once more, inspite of the massive $100M marketing investment in Microsofts new engine.

This must be worrying news not only for Bing, but also for Yahioo who are going to be using Bing search later this year. It looks so far as if the public have not taken to Bing as much as was hoped. If you have seen the TV ads in the UK, I am not surprised, as they make no marketing sense to me at all, and seem to imply that their search engine will deliver random information, or perhaps I misunderstand the ad?

The biggest loser in all of this is Ask, who lost a massive 37% of their search volume in April, falling to just over 2%.

Where will this domination by Google end? Good question, I believe that it will require a different approach in order to topple Google and I have a feeling that the big players aren’t brave enough to risk what they have in order to create a new search model, while new players now require massive funding in order to compete.

AOL to Dump Bebo

April 7, 2010

In the fast moving world of Social Media, success stories can become casualties almost overnight.

AOL, itself not in the best of shape following its de merger from Time Warner back in December, is looking to rid itself of Bebo, the Social Networking site favoured by the youth of the UK.

Having been soundly thrashed by Facebook in its attempts to win favour worldwide, AOL are now looking to either sell or shut down the loss making site. Bought only 2 years ago for $850m, it is another faller in the battle for online dominance.

iPad launch lives up to the hype

April 5, 2010

With the launch of the ipad, it was estimated to have made 700,000 sales, outstripping the prediction of 350,000 expected on day one.

Although it is still not totally clear how the ipad will perform over time and what it’s primary roles will be, Apple are reportedly very happy with the uptake as well as their stock levels.

Online Ad Earnings outstrip TV for First Time

April 4, 2010

In 2009 the investment in online advertisements and ad spend out stripped traditional TV media, according to the Internet Advertising Bureau.

Internet Ad spend increased 4.2% to £3.54 Billion, this shows that online ads took 23% of ther total spend, compared with 21.9% for TV.

In spite of the recession, the internet has proved itself to be more resilient to difficulties and has overcome more traditional trading handicaps.

Wise business men and women are investing in the future of their companies and online is giving the best return on their investment. It is more important than ever to increase exposure to potential clients, especially when there are less prospects with money to spend.

Find out how you can do more with less budget, talk to Deeho Search Engine optimization to find out more.