Google gains more share of the search market

Google has had a fantastic April, seeing it’s share of the search market grow by 2 points in the US to over 71%. By contrast, Yahoo saw a drop of 1% dipping below 15% share and Bing dropped 2% falling back below 10% once more, inspite of the massive $100M marketing investment in Microsofts new engine.

This must be worrying news not only for Bing, but also for Yahioo who are going to be using Bing search later this year. It looks so far as if the public have not taken to Bing as much as was hoped. If you have seen the TV ads in the UK, I am not surprised, as they make no marketing sense to me at all, and seem to imply that their search engine will deliver random information, or perhaps I misunderstand the ad?

The biggest loser in all of this is Ask, who lost a massive 37% of their search volume in April, falling to just over 2%.

Where will this domination by Google end? Good question, I believe that it will require a different approach in order to topple Google and I have a feeling that the big players aren’t brave enough to risk what they have in order to create a new search model, while new players now require massive funding in order to compete.

Advertisements

Tags: , , , , , ,

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: