Archive for April, 2010

AOL to Dump Bebo

April 7, 2010

In the fast moving world of Social Media, success stories can become casualties almost overnight.

AOL, itself not in the best of shape following its de merger from Time Warner back in December, is looking to rid itself of Bebo, the Social Networking site favoured by the youth of the UK.

Having been soundly thrashed by Facebook in its attempts to win favour worldwide, AOL are now looking to either sell or shut down the loss making site. Bought only 2 years ago for $850m, it is another faller in the battle for online dominance.

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iPad launch lives up to the hype

April 5, 2010

With the launch of the ipad, it was estimated to have made 700,000 sales, outstripping the prediction of 350,000 expected on day one.

Although it is still not totally clear how the ipad will perform over time and what it’s primary roles will be, Apple are reportedly very happy with the uptake as well as their stock levels.

Online Ad Earnings outstrip TV for First Time

April 4, 2010

In 2009 the investment in online advertisements and ad spend out stripped traditional TV media, according to the Internet Advertising Bureau.

Internet Ad spend increased 4.2% to £3.54 Billion, this shows that online ads took 23% of ther total spend, compared with 21.9% for TV.

In spite of the recession, the internet has proved itself to be more resilient to difficulties and has overcome more traditional trading handicaps.

Wise business men and women are investing in the future of their companies and online is giving the best return on their investment. It is more important than ever to increase exposure to potential clients, especially when there are less prospects with money to spend.

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