Facebook take on Google

For the first time, Google have been knocked off top spot by Facebook. In terms of global page views in February, Facebook achieved 400 million, beating Google and sending out a message to its rival.

The big question for both sites, is one of convergence, where are they heading? Currently Facebook doesn’t tread on Googles toes in Search, b ut the potential clearly exists for a new form of search to evolve, whereby feedback from within a specific demographic provides the rankings for search results. Imagine a Facebook search engine offering “Restaurants in London” based on the recommendations of your peer group, be that 18 – 25 year olds, 50 – 60 year olds etc. These two demographics will clearly want different solutions, and Facebook can offer the information to its swelling band of visitors.

Mark Zuckenberg confidently expects to achieve 1 Billion regular Facebook users within a few years, and with a little development, it is not impossible to create a worthy rival to Googles search monopoly, but with the added advantage that “Social Proof” provides.

Facbook has made a profit for the first time and whilst this is currently a fraction of googles income, $1 Billion a year is a very healthy balance sheet.

Where Search is heading is never clear, but the potential exists for Facebook to create a giant killer search engine, fueled but votes from its own users.

Watch this space…….

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