Archive for November, 2009

Twitter Management

November 15, 2009




Twitter takes the basic “What are you doing?” information bar from Facebook and uses it as the heart of a site dedicated to sharing real time information, links, pictures, data etc with your “Followers”.


It is in effect a database of people interested in many different subjects. If you then “Tweet” on a regular basis about a specific subject, you will be read by many different people. If they like what you write then they will choose to follow you. This allows you to influence their future thinking as they will be reading your output. Over time you will build a massive database of followers who you can then convert to customers.


How does it work?



 First you need to sign up for an account. Ours for example is


I would suggest trying to get a username that is related to your subject matter as it will be easier for people interested in your topic to find you.


Next you want to add your information, your website address and a brief biography. The biography is visible on your page and is searchable so you want to make it keyword rich, again so you can be found easily.


The actual process of “Tweeting” is simplicity itself, you have 140 characters that you can use to compose your tweet.


You can make a comment, or as most people do, you can use the 140 characters as a compelling headline with a link to your website or blog, where your “Story” is written in more detail. This is how most people use Twitter, to drive traffic to their main site, or to a recent news story they have written.


This is Twitter in its most basic form. You can use to automatically post each blog entry that you write onto your Twitter page within minutes of you publishing it. This saves you having to do two things.


Alternatively, you can use as most Tweeters do, to not only shorten your blog url, but also to automatically post your Tweet at the same time. This saves you having to copy and paste into Twitter.


You will also want to take a look at; – which lists popular Tweets as well as offering a retweet button for your site pages. – Lets you stream tweets from three different topics in real time onto your screen. Really useful especially for news events. – tracks and ranks the top URLs that people are talking about on Twitter. A great way of tracking not just your posts, but who else is talking about your site. – allows you to set up tweets to be posted later that day or week. This has advantages and disadvantages, for example many people get irate if they think that you aren’t sending tweets live. If they read a tweet minutes after you publish it, then want to contact you or strike up a conversation and you aren’t there to talk then they may well “unfollow” you. Personally I think for the convenience of spreading your tweets out rather than sending several close together then it is worth the potential downside risks. – as your followers grow, keeping up with them can be difficult. This app allows you to read their biography information in a listed format. – allows you to measure your influence as it grows within Twitter. – shows you your Twitter statistics as your followers grow over time. – Is my favourite tool for keeping up with twitter in real time. – Is a great place to find new people to follow, and new groups(Tribes – Twibes) to join. – Customise your page with a free background. – Is a Blackberry app that allows you to post tweets from your phone…. Just like Stephen Fry did when he was stuck in a lift recently.


In addition to all of the above, you can use search within Twitter to find people to follow. Search for topics if the don’t know the persons Twitter username.


It has been a Twitter protocol to follow anyone who follows you, but it isn’t by any means necessary. It is up to you to run your page as you see fit. I suggest going for quality over quantity so that your followers will then actually be interested in and subsequently read your entries.


 The most important thing is to keep tweeting on a regular basis as this will build your profile and get more people following you. 


For more information about Twitter, social networking and Internet Marketing, visit Twitter Management or Twitter Management